Legal

Terms of Service

Last updated: 16 September 2026

These terms cover your use of toori.ai and any account you create there. By creating an account you agree to them. If you don't, don't create one.

Who you're dealing with

Toori, Inc. is a California corporation based in San Francisco. In these terms, “Toori”, “we”, and “us” mean Toori, Inc. “You” means the person using the site or holding an account, and the business you represent.

What Toori is

Toori is an AI phone answering service for small businesses. It answers calls you can't get to, takes messages, answers common questions, books appointments, and alerts you when something is urgent — based on the information you give us when you set it up.

Your account

• You need to be at least 18 and able to enter a contract.
• Keep your login details to yourself. You're responsible for what happens under your account.
• Tell us promptly if you think someone else has got into it.
• One account per business. Don't create an account on behalf of a business you're not authorised to represent.

The information you give us

The agent is only as good as what you tell it. You're responsible for the accuracy of the business information you enter — your hours, your prices, your services, what counts as urgent. If your setup answers are wrong, the agent will confidently repeat them to your customers.

You also confirm that you have the authority to let Toori answer calls on behalf of the business you've named, and to forward its phone line if you choose to.

Recorded calls

On plans that include the AI receptionist, calls it answers on your behalf are recorded and transcribed so it can take messages, answer questions, and book appointments. Every call it answers opens with a spoken statement that the caller is speaking with an AI assistant and that the call is recorded.

California and a number of other states require that everyone on a call is told it's being recorded. Toori delivers that statement at the start of every call it answers. You remain responsible for confirming that this disclosure is sufficient where your business and your customers are located, and for your own use of the service being lawful there.

The detailed terms covering recording, consent, disclosure, and who is responsible for what are in Addendum 1 of the Toori Customer Agreement, which you accept before starting a plan.

Text messages

Some plans send text messages on a business's behalf — for example, a follow-up text to a caller when a call is missed. By texting with a business through Toori, you agree to receive those messages. Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or HELP for assistance. Consent to receive texts is never a condition of purchasing anything. Mobile carriers are not liable for delayed or undelivered messages. How we handle the data involved is described in the Privacy Policy.

Acceptable use

Don't use Toori to:

• Break the law, or help anyone else break it.
• Misrepresent who your business is or what it does.
• Make unsolicited marketing calls, or anything that would breach telemarketing rules.
• Harass, threaten, defraud, or impersonate anyone.
• Attack, overload, reverse-engineer, or probe our systems.
• Scrape the site, or resell the service as your own without a written agreement.

We can suspend or close an account that does any of these.

What it costs

Plan pricing is published at toori.ai/plans: no setup fee, billed monthly, no minimum term, cancel whenever you want.

Standard, Business and Pro start with a 14-day free trial. When you subscribe you'll accept the Customer Agreement and provide a card, but billing begins only on day 15 — cancel any time before then and you pay nothing. Scale is billed from day one and carries a 7-day money-back promise: tell us within the first week that it isn't right and we refund the month. Nothing is ever charged without you actively agreeing to a plan and its price first.

Cancelling

Cancel whenever you like. If you're on a paid plan, use the “manage subscription” link in any Toori billing email, or email [email protected] and we'll do it the same day. Cancelling stops future charges; service runs to the end of the period you've already paid for. Cancel during a free trial and nothing is charged. To close the account itself, email [email protected] and your data is deleted as described in the Privacy Policy.

We can close your account too, if you break these terms, or with reasonable notice if we stop offering the service.

Availability

We work to keep Toori running, but we don't promise it will be available without interruption. Software has outages, phone networks have outages, and the services we build on can go down. We'll tell you about planned maintenance where we can.

The service is provided as-is. We don't warrant that it will be uninterrupted, error-free, or that the agent will handle every call the way you'd have handled it yourself. Toori is a tool that answers calls you would otherwise have missed. It is not a substitute for professional advice, an emergency service, or a human employee, and it should not be relied on for anything where a missed or mishandled call would be dangerous.

Limits on what we're liable for

To the fullest extent the law allows, Toori is not liable for indirect, incidental, or consequential losses — including lost business, lost revenue, lost customers, or reputational harm — arising from your use of the service.

Where we are liable, our total liability for any claim is limited to the greater of the amount you paid us in the twelve months before the claim, or one hundred US dollars.

Nothing here excludes liability that can't lawfully be excluded.

Your responsibility to us

If a claim is brought against Toori because of how you used the service — including the accuracy of the information you gave us, or your compliance with laws that apply to your business — you agree to cover the reasonable costs of dealing with it.

Changes

We may change the service and these terms. When we change the terms we'll update the date at the top, and for anything material we'll email account holders rather than leave you to find it. Carrying on using Toori after a change means you accept it. If you don't, close your account.

Which law applies

These terms are governed by the laws of the State of California, without regard to its conflict-of-laws rules. Any dispute goes to the state or federal courts located in Alameda County, California, and both of us agree to that. If you start a plan, the Toori Customer Agreement you accept before doing so governs disputes about the service itself, including its arbitration provisions.

The rest

If any part of these terms turns out to be unenforceable, the rest still stands. If we don't enforce something straight away, that doesn't mean we've given it up. You can't transfer your account or these terms to someone else without our agreement; we can transfer them if the company is acquired or reorganised. These terms and the Privacy Policy are the whole agreement between us about the site and your account.

Contact

Questions about these terms: [email protected].
Toori, Inc., San Francisco, California.