Legal

Text Messaging Program

Last updated: 13 October 2026

This page describes Toori's text messaging program: when you'd receive a text, how you agreed to it, what happens when you text a business that uses Toori, and how to make it stop.

First things first: consent to receive texts is never a condition of any purchase or service. You can always just call. Ignoring or declining texts changes nothing about your ability to reach or do business with anyone.

What the program is

Toori provides an AI receptionist service for small businesses. When you call a business that uses Toori and the call can't be answered, the business may send you one invitation text so your inquiry isn't lost — for example:

That first text is an invitation, not a conversation. Nothing further is sent unless you reply. Reply YES and the business's assistant can text with you about your inquiry; ignore it and that's the end of it — you can always just call back.

If the business's AI receptionist answered your call, you may instead get one confirmation text about what was arranged on that call: an appointment time, or that someone will call you back. It is sent once, to the number you called from, identifies Toori and the business the same way, and ends with the same "Reply YES to continue by text" invitation. The assistant texts with you only if you reply YES.

If you text a business first

You can also start by texting a participating business's number yourself. The first reply asks you to reply YES to continue by text with the automated assistant, or to call instead; nothing else is sent until you do. Once you reply YES, the reply comes from the business's AI receptionist, the same assistant that answers its phone. It introduces itself as an automated assistant, answers from the information the business gave it (hours, services, service area), can book or move an appointment if the business has a calendar connected, and passes anything it can't handle to the business owner, who follows up personally. Replies are only ever sent in response to a text you sent; the assistant never texts first and never texts anyone who hasn't contacted the business.

If you'd rather deal with a person, say so and the owner is told right away. Reply STOP at any time and the conversation ends; the business can still reach you by phone if you ask them to.

How you opt in

The program is triggered only by your own action: placing a phone call to a participating business's published phone number. If the call is missed, you receive one invitation text directly responsive to that call. Whether the text came after a missed call, an answered call, or a text you sent first, a conversation begins only if you reply YES (JOIN works too). Toori's clients do not buy contact lists, and no messages are sent to people who haven't contacted the business.

Receiving texts is entirely optional and is not a condition of service. You can ignore the message, reply STOP, or simply call the business back — none of which affects your ability to reach or do business with them in any way.

If you're a Toori subscriber

Separately from the program above, Toori texts its own subscribers — the business owners who use the service — about calls the AI answered for their business: emergency alerts, appointment bookings, and callback requests.

You opt in to these alerts when you create your Toori account and check the SMS consent box; consent is optional and not a condition of using Toori. Message frequency varies with your call volume. The same terms apply: message and data rates may apply, reply STOP to opt out at any time, HELP for help.

The fine print, plainly

• Message frequency: one invitation per missed call (or one confirmation per answered call), and a conversation only if you reply or text first — one reply per message you send, typically up to 5 messages per inquiry.
• Replies may be automated. Text conversations with a business through Toori are answered by that business's AI assistant, which says so at the start. It only states what the business told it, and hands off to the owner for anything else.
• Message and data rates may apply, per your mobile plan.
• Reply STOP to any message to stop receiving texts from that business. CANCEL, END, QUIT and UNSUBSCRIBE work too. Opt-out is honored immediately. You can also just say it: tell the business's AI receptionist on a call that you don't want texts, or write "stop texting me", and that business won't text you again.
• Reply HELP for assistance, or email [email protected].
• Consent to receive texts is never a condition of purchasing anything.
• Mobile carriers are not liable for delayed or undelivered messages.

Your data

Mobile opt-in data, phone numbers collected for SMS, and text-messaging consent are not shared with, sold to, or transferred to any third party or affiliate for marketing or promotional purposes. Full details are in our Privacy Policy; the program is also governed by our Terms of Service.

Contact

Questions about this program: [email protected].
Toori, Inc.