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Toori is an AI receptionist for small businesses. It picks up the calls you can’t, books the job, answers the questions everyone asks, and texts you the moment something’s urgent.

14-day free trial on Standard, Business and Pro. Nothing is charged until day 15, and cancelling before then costs nothing.

Live demo — answering right now24/7

Don’t take our word for it. This is a real Toori agent running a fictional plumbing shop. Call it, ask it something hard, try to stump it.

It answers as Corwin Plumbing, a demo business. It’ll tell you it’s an AI and that the call is recorded — that honesty is part of the product.

A customer calls. Toori handles it. You get a text.

One real call to our plumbing demo line, recorded on October 15, and the texts both phones got nine seconds after it ended.

1

A customer calls

Any hour. Your number, unchanged. If you don’t pick up, Toori does.

2

Toori handles it

Books the job, answers the question, or spots the emergency and gets them safe.

3

You get a text

Who, what, how urgent. Reply with a number to confirm, set an ETA, or cancel.

Corwin Plumbing · incoming callEmergency · Oct 15, 4:39 PM · 1:22
0:00 / 1:22
0:00
Toori

Corwin Plumbing: this is the AI assistant from Toori, and this call is being recorded. What can I help you with?

0:08
Caller

Hi. Sorry to call this late. There’s water coming through the light in my kitchen ceiling.

0:13
Toori

No problem. Water near electrical — that’s urgent. First, flip the breaker for that area off right now if you can, and don’t touch the fixture. Can you also shut off the water at the main?

0:30
Caller

Yes. It’s all off.

0:32
Toori

Good. I’m getting this to Dan right away. I need your name, callback number, and your complete street address.

0:42
Caller

Yeah, it’s John Gonzales. 650 555 0142 is my phone number, and my street address is 41 Elm Court, San Jose, California.

0:56
Toori

Got it. So water coming through the kitchen ceiling light, breaker and main are off. Let me get this logged as an emergency right now… I’ve got this to Dan. A plumber will call you back within ten minutes.

1:14
Caller

That works. Thank you.

1:16
Toori

You’re welcome. Stay safe, and we’ll get someone out there right away.

The Business Phone · 9 seconds after the call

4:40
Toori ›

Text Message
Today 4:40 PM

Toori for Corwin Plumbing. URGENT: John Gonzales, (650) 555-0142. The caller, John Gonzales, reported water coming through his kitchen ceiling light, which the agent identified as an urgent issue due to water near electrical. The agent instructed the caller to shut off the breaker and main water, collected contact information, and successfully booked an emergency dispatch. The caller was informed a plumber would call back within ten minutes. Recording: https://toori.ai/r/78d285da?t=… Reply 1 if you’re on your way, 2 with your ETA to change it (2 4:30pm or 2 in 90 min), 3 to cancel.
1
Confirmed: John Gonzales, Thursday, October 15 at 4:45 PM. John has been told.
Delivered
+Text Message

Who, their number, what’s wrong, the recording. Reply 1 and you’re on your way; 2 45min sets your ETA; 3 cancels.

The Customer’s Phone · the same moment

4:40
+1 (669) 629-6952 ›

Text Message
Today 4:40 PM

Toori on behalf of Corwin Plumbing: your call is flagged urgent. Dan has been alerted and will call you back within 10 minutes. Reply YES to continue by text. Msg&data rates may apply. Reply STOP to opt out, HELP for help. Consent not required for service.

Text Message
Today 4:41 PM

Dan confirmed and is on the way. — Corwin Plumbing
Delivered
+Text Message

They’re told it’s urgent and who’s calling back. When you reply 1, they hear you’re on the way. Reply YES and they can keep texting the same receptionist.

4:39:00John calls. Toori answers on the first ring.
4:39:13Emergency spotted. Breaker and water off.
4:40:13Dispatch booked. Name, number, address taken.
4:40:22Call ends. 1 minute 22 seconds.
4:40:31Both texts land: the business and the customer.
4:41Business replies 1. Customer hears “on the way.”

Want to hear it live? Call the number at the top of the page and try to stump it.

Seven steps. Click one and see it.

Every step is a real screen or a real text. Walk through the whole setup before you make an account — most businesses are live within a day or two, and nothing is charged until day 15.

1

Create your account

You · 1 minute

Email and a password. No card is taken and nothing is charged.

Create your accountCreate accountNo card. Nothing charged.
2

Choose your plan

You · 1 minute

Standard, Business, Pro or Scale. Pick what fits today; change it any time before you go live.

StandardTexts back missed calls$49
BusinessAnswers what you miss$99
ProAnswers every call$249
Scale20+ calls a dayCustom
Founding prices for the first ten businesses. Change plans any time before go-live.
3

Tell us how you work

You · 15 to 20 minutes

A nine-part form: your services, hours, prices, what counts as an emergency, who gets the texts. Save and come back any time, or do it on a 30-minute call with us.

Part 4 of 9 · Hours and after-hoursSaved just now
What counts as an emergency for you?These calls get through at any hour and text you right away.
Water near electrical, burst pipe, no heat with kids or elderly in the home, sewage backing up.
Save and come back any timeOr do it on a 30-min call with us
4

Start your plan

You · 1 minute

Card on file, free for 14 days. Scale is billed from day one. Month to month either way.

Business$99/month
•••• 4242   12/28
Today: $0. First charge on day 15 unless you cancel first. Month to month after that.
Start free trial
5

We build your agent

Toori · within 1 to 24 hours

Your own number, the voice you picked, your rules word for word. Our team test-calls it before you ever hear it.

Building your agentstarted 9:23 AM
  • ✓Your number: (669) 400-0381
  • ✓Voice: Marissa, as you picked
  • ✓Your services, hours, prices and emergency rules loaded
  • Test calls by our team · ready within 1 to 24 hours
You’ll get a text: “Toori: your agent is ready. Call (669) 400-0381 and hear it.”
6

Call it and listen

You · during your trial

Call your Toori number as often as you like and ask it the hard questions. This is where you decide if it’s any good.

Cedar Creek Plumbing, this is Alex, an AI assistant. How can I help?
What do you charge to come out?
Estimates are free — there’s no charge to come take a look. Want me to find a time?
Your own words, from the form. Call as often as you like. Not happy? Tell us and we fix it.
7

Go live

Together · 5 minutes

We forward your real line with you. Same number on your truck, your cards and your Google listing. Nothing else changes.

Forward your lineVerizon · forward unanswered calls
*71 669 400 0381
Dial it once from your business phone. Your number stays the same on your truck, your cards, your Google listing. We’re on the call with you — five minutes.
✓Live. Your calls are on the dashboard.
1 of 7 · plays on its own

Six things, starting the day you turn it on.

No app to learn. Nothing changes on your side except that the phone stops going to voicemail.

Every call answered

Around the clock, in your business's words. Your services, your hours, your prices.

Appointments booked for you

Bookings go straight onto your calendar while you're busy with someone else.

A text when it's urgent

You decide what counts as an emergency. Those calls reach your phone in seconds.

Every call written down

Word for word. Who called, what they wanted, what was said. Nothing lost.

A Monday morning email

What came in last week, what got booked, and what's still waiting on you.

No contract

Month to month. No setup fee. Leave whenever you want and keep your number.

Everything the phone told you, in one place.

Toori writes down every call. Then it shows you what is actually going on: what customers keep asking, when they call, and what it turned into.

toori.ai/dashboard Your dashboard
This week
Mon 6 Jul to Sun 12 Jul
47
Calls answered
+12 on last week
9
Appointments booked
+3 on last week
18
Came in after hours
38% of all calls
0
Calls missed
Every call answered
What customers asked most
Do you offer free estimates?14
What are your hours?11
Do you cover my area?9
How soon can someone come out?7
Do you take card?5
When they called
MonTueWedThuFriSatSun

Fourteen people asked about free estimates this week. That is a question worth answering on your website, and Toori is the only reason you know it.

One missed customer costs more than a month of this.

Four plans, one difference: how much of the phone Toori takes. Every one of them answers texts to your number, texts you when something's urgent, and keeps the transcript.

Standard

Missed calls get an instant text back. Anyone who texts your number gets a real answer from your AI receptionist by text. No voice agent. Only texts.

  • CallsUnlimited missed-call texts, every day
  • TextsUp to 100 AI text conversations a month
  • Missed calls get an instant text back
  • Answers texts to your number, books by text
  • Urgent-alert texts to you
  • Message + transcript after every call
  • Books appointments by text, onto your own calendar
$49/month

14-day free trial included

Start free trial
Most popular

Business

Toori answers only the calls you don't pick up. You stay first on your own phone.

$129 $99/month for our first ten businesses — in exchange for honest feedback and a testimonial.

  • CallsAbout 100 answered a month — 3 to 4 a day, 7 days a week
  • TextsUp to 200 AI text conversations a month
  • Missed calls get an instant text back
  • Answers texts to your number, books by text
  • Toori answers the calls you don't pick up
  • Urgent-alert texts to you
  • Message + transcript after every call
  • Books appointments
$129/month

14-day free trial included

Start free trial

Pro

Toori answers every call, first ring. You get the messages and the urgent ones.

$299 $249/month for our first ten businesses — same deal: honest feedback and a testimonial.

  • CallsUp to 20 a day, 7 days a week
  • TextsUp to 300 AI text conversations a month
  • Missed calls get an instant text back
  • Answers texts to your number, books by text
  • Toori answers the calls you don't pick up
  • Toori answers every call, first ring
  • Urgent-alert texts to you
  • Message + transcript after every call
  • Books appointments
$299/month

14-day free trial included

Start free trial

Scale

Taking more than 20 calls a day? Everything in Pro, sized for a busy line.

One flat monthly rate based on your call volume, quoted on a call. No surprises as you grow — we size it with you.

  • Calls25 a day and beyond, 7 days a week
  • Texts300+ AI text conversations a month and beyond
  • Missed calls get an instant text back
  • Answers texts to your number, books by text
  • Toori answers the calls you don't pick up
  • Toori answers every call, first ring
  • Urgent-alert texts to you
  • Message + transcript after every call
  • Books appointments
  • Priority setup, live within days
  • Direct line to the founder
Custompricing

Billed from day one · 7-day money-back promise

Get started
Whichever plan you pick

The same promises on every plan.

  • No setup fee, no contract

    Billed month to month. Cancel whenever you like.

  • Try it before you pay

    Standard, Business and Pro start with a 14-day free trial. We build and test your agent inside the trial, billing begins on day 15, and you can cancel before then and pay nothing.

  • Never a surprise bill

    A busier month than your plan? We don’t cut you off and we don’t charge extra. We call you and find the right plan together. Past your AI text conversations, texts simply come straight to your phone until the month resets.

Scale works a little differently: one flat monthly rate quoted on a call and billed from day one, with a 7-day money-back promise. If it isn’t right in the first week, say so and we refund the month.

What owners ask on the first call.

Will it sound like a robot?
Call it yourself on the live demo and decide. It tells every caller up front that it’s an AI and that the call is recorded, and if someone asks whether they’re talking to a person, it tells the truth, every time.
What if it doesn’t know the answer?
It takes a message and tells them you’ll call back. It never guesses at a price and never makes something up.
What happens when it’s an emergency?
It notices. Toori is built to tell an urgent call from a routine one, marks it, and texts you within seconds with the caller’s number. Someone with water coming through a ceiling doesn’t wait for the morning.
What if I want to answer the phone myself?
Answer it. Toori only picks up what you don’t.
What if a customer texts instead of calling?
The same receptionist answers, by text, on every plan. It says it’s an automated assistant, answers from what you told us about your business, books or moves appointments if you have a calendar connected, and texts you when it’s urgent or someone wants you personally. The whole exchange shows up on your dashboard. Each plan includes a monthly allowance of text conversations (one customer, one day); past it, texts are forwarded to your phone instead of answered, and nothing is ever charged extra.
Do I have to change my number?
No. You forward your existing line, which takes about five minutes and can be undone any time. Everything already printed on your cards, your van, or your website stays correct. Here’s how forwarding works for every major carrier.
How long does setup take?
About 15 minutes of your time. You answer a short form about your business: hours, services, service area, what counts as urgent. You start your plan (card on file, nothing charged for 14 days), and we build your receptionist from the form and test it with you during the trial, before it ever takes a real call.
What does it cost after the trial?
Whatever plan you picked, billed monthly from day 15 (Scale is billed from day one, with a 7-day money-back promise). No setup fee, no contract, cancel any time. Cancel before day 15 and you pay nothing. If you run past your plan’s calls in a busy month, we don’t cut you off and we don’t surprise-bill you; we call you and sort out the right plan together. Same for text conversations past your plan’s allowance: they’re forwarded to your phone, never billed.
Who is this for?
Any business where the phone is how customers reach you and the caller has three other numbers to try. Trades, clinics, salons, shops, studios, agencies.

Find out what you're missing.

Sign up free, tell us how you work, and call your own agent to hear it. You only pay when you forward your real line.

Where businesses and customers actually connect.